GET STARTED ON A SMARTER MARKETING JOURNEY
We create simplicity in marketing strategy by identifying the differences that really make the difference.
What We Do
We use marketing to give businesses the leverage they need to grow.
We're experts in both. We've proven it for the world's largest brands.
BRANDS WE'VE HELPED GROW
WHAT OUR CLIENTS SAY ABOUT US
"In 2011 Sony Pictures Home Entertainment Australia formed a Joint Venture with Universal Pictures Home Entertainment Australia. We knew from the outset, aligning the two teams was the most crucial first step. We wanted to ensure we had an inspirational vision and a set of values that would galvanise the team.
Bringing together two cultures is a challenge and the Step Change team facilitated and managed the group beautifully to extract the best of both cultures and fuse those elements into the Vision and Values of the new organisation.
The second stage with two corporate parent companies was to ensure our Home Offices agreed and were aligned to the Vision and Values. The strategic approach and recommendations were so robust that we found it easy to walk our stakeholders through them and seek their approval. The new company has been launched and is operational and living the vision and values."
Senior Vice President Global
Sony Pictures Home Entertainment
"The Australian Red Cross Blood Service worked with the Step Change team to design a strategy for increasing the frequency of plasma donations amongst our existing donors. It's an area with a lot of challenges and where many things have been tried before.
The workshop made things simple and easy - Ash, Jeff and Adam led our team through step-by-step and the day was really enjoyable. The guys brought a lot of great, creative ideas and dug deep into our process to find the positioning we think will make all the difference.
We are looking forward to applying their strategy early next year."
Marketing / Campaigns
Australian Red Cross Blood Service
"I knew when I first met the Step Change team that I was dealing with a rare breed. We engaged Step Change for a POP Session and were pleasantly surprised by how quickly they could understand our business and deliver us workable ideas and strategies across our broad range of businesses and products.
My vision was that Codan would evolve from a product and technical focused company, to a marketing lead company. One that was able to bring brand value to any technology category it chose to enter. To do this we needed a Step Change, they've brought innovative marketing thinking to what has traditionally been an engineering lead business and ensured that on this journey we have come out of the gates fast. We've decided to work with them more long term because of the value they deliver."
CEO & Managing Director
"The POP Session was a great way to get to know how the Step Change team think with virtually no risk to our business. We'd heard good things from other business people about their sessions and we were not disappointed. Our session gave us focus and clarity around what we're doing in marketing and helped us set some priorities.
We've decided to work with Step Change on our new packaging and we're also looking to our next campaign but you wouldn't need to work with them ongoing to see value from a POP Session. I'd recommend you work with Step Change."
"I have seen several hundred marketing presentations focused on promotion, live video and ideas to share our brand across the world. Step Change presented three different viral production campaigns that showed a world-class level of creativity, as a matter of fact, my favourite campaign presented was one of the most creative and 'fresh' ideas I have seen in several years. It is a pleasure to see a company push the envelope of creativity and production quality in brand marketing."
Minelab Americas & WW Consumer Marketing
THE STEP CHANGE TEAM
HEAD OF STRATEGY
Ashton Bishop is Australia's Predatory Marketer - an expert in pinpointing how brands can grow by outsmarting their competitors.
However, his path was a somewhat unusual one. After graduating with a commerce/law degree he turned his hand to street performing, TV presenting, stand-up comedy, film directing and even literally ran away with the circus.
Fortunately Ashton eventually found his niche in marketing, where he has spent the last 14 years working internationally on some of the world's biggest brands. He's a business owner, serial entrepreneur, challenging, sometimes even controversial, but always focused on what gets results.
He's run million dollar campaigns for billion dollar brands, created Australia's first mobile app, received film awards, guest lectured at leading universities, won creative and strategic recognition from his peers and, in a world first, brought marketing strategy together with digital technology.
With 21 years media experience (7 in buying and 14 in strategy), Simon is one of Australia's most awarded media strategists. His experience includes working for industry leading agencies such as George Patterson Bates, Media Decisions, The Media Palace, Bellamyhayden and now Slingshot.
During that time he led teams developing innovative marketing and channel solutions on some of Australia's biggest brands such as KFC, Pizza Hut, Westfield, Sony, Sanitarium, Lion Nathan, Daewoo, Uncle Bens and Mars to name but a few.
Of particular note, Simon has extensive experience in leveraging some of Australia's largest and acclaimed multi-year sponsorships (Cricket, V8s, Big Brother), resulting in five MFA awards including the Grand Prix. As a further complement Simon has considerable experience in the sporting arena working in a sponsorship leverage or media strategy capacity across the AFL, NRL, FFA and Superleague.
Jeff learnt his most valuable lessons in marketing by spending his own money.
Some marketers might be happy with a career that saw them conceptualise and implement million dollar campaigns for some of the world's largest brands (including; Vodafone, Commonwealth Bank, Sony, 3M and The Australian), be crowned as one of the top marketers and entrepreneurs in Australia in B&T and Anthill magazine's 30-under-30 Awards respectively, pioneer world first marketing technologies, co-author a six book series on strategy, guest lecture at Sydney's top universities on marketing strategy and take the helm as the country's first Gen Y General Manager of a strategic marketing consultancy. That's Jeff's career to date and, at the ripe old age of 29, he plans on achieving a lot more.
He's a true generalist, that's why he's Step Change's General Manager (among other things). His interests as a musician, accomplished painter, woodworker and sculptor are balanced with a passion for business and an almost 'rainman' like ability with obscure topics like biology, human neurology, decision making and behaviour.
Glenn brings a unique perspective to the Step Change team with 15 years blue chip experience both agency and client side. He knows first-hand that it's clarity in strategic thinking and simplicity in creative execution that drive business results.
Glenn graduated with a commerce degree in 1998 and like most Kiwis bought a one way ticket to London. He began his career as a 21 year old at leading agency Saatchi & Saatchi managing Proctor & Gamble business across Europe. He later moved client side and has worked for three of the best marketing organisations on the planet - Nestle, Unilever and Coca-Cola.
Glenn believes passionately that creativity drives progress and the role of business is to create a better world. He has a special interest in how brands with true purpose and sustainable principles at their core drive long term competitive advantage. Glenn loves nothing more than a fresh idea and lives for those special moments where inspiration, creativity, strategic thinking and open minds collide to open up new opportunities. In his spare time you'll find Glenn sailing or on his stand up paddleboard hunting the next wave.
Megan De Beer
DIRECTOR OF OPERATIONS
Megs entered her career through the world of creativity, graduating in the top percentage of her class in Brand Communications, specialising in design, and finishing with Honours in Brand Management.
After working in her native South Africa on creative projects like developing a new stationery range and art directing photography shoots, Megs literally sailed across the ocean to Australia where her inherent ability to manage projects and staff saw her promoted to Director of Operations of Step Change Marketing within only two years.
In that time, Megs has managed multiple accounts, including of one of the largest hospitality groups in Australia, the Urban Purveyor Group, while developing and launching unique marketing events deployed nationwide to rave reviews and inspiring and leading a growing team of marketing professionals and designers.
HEAD OF COPY AND INSIGHTS
Andrew Durack is Step Change Marketing's resident strategic copywriter, an expert at taking complex businesses and ideas and restructuring them into plain English.
Andrew graduated with a Journalism degree but rather quickly grew bored of chasing down 'scoops' on local parking issues.
After spending a year managing a pub in central Dublin he left with enough stories to come back to Australia and enter the world of publishing, where he wrote articles and book reviews for a number of publications.
Now in his second year at Step Change, Andrew has worked on the communications for some leading Australian brands, including Sony and Commonwealth Bank, and is currently editing a series of books on marketing strategy to be published later this year.
Adam's approach to ideas and strategy always starts at the same point, by asking the really tough questions. By asking the questions others don't he's able to form unique points of view and arrive at solutions that others won't.
One of Australia's top 30under30 entrepreneurs, he sat on the Board of Engineers Without Borders and is a Director of Beehive, the sustainable design lab he founded in 2010. He takes a triple-bottom-line view of success, and his thinking has been sought out and implemented by the likes of AusIndustry, Red Cross, Sony Music and 3M.
With a degree in industrial design he's able to combine both strategic and creative solutions to problems. He's deployed these skills across the not-for-profit sector, the government, big business and even by starting, and commercialising, his own business.
DESIGN & PRODUCTION
Ever since kindergarten arts and crafts Ivan has had a passion for all things visual. Whilst he excelled in all areas of his education, he had to follow a path that allowed him to be creative on a daily basis, leading him to a degree in Design and Visual Communications.
Working in the film and television industry on science fiction films and trashy US crime shows allowed Ivan to start his career in a fantasy world. While he still wants to write the next Blade Runner, shifting his creative talents over to Step Change Marketing has allowed him to create strategic design solutions for leading brands such as Sony, 3M and Commonwealth Bank.
Ivan believes strongly that good design is not just about making things look aesthetically pleasing, but plays an important role in conveying the key messages and essence of a brand. Specialising in brand identity and infographics, he has the ability to turn complicated, convoluted information into something simple and easy to understand.
Domenico De Rosa
ANIMATION & PRODUCTION
Domenico is Step Change's in-house animator, working with clients on a huge range of projects from creating tongue-in-cheek character based animations to highly technical interactive digital presentations.
After graduating from RMIT Melbourne with Honours in Animation and Interactive Media, and the distinction of being named Student of the Year, Domenico spent time as a freelancer, creating multi-award winning work which has now been viewed by thousands at international festivals like AGideas, Hiroshima International Animation Festival and Athens Animfest.
Domenico prides himself on being involved in a project from strategy, through creative brainstorming and right to the final piece - and on being potentially the best dressed animator in Australia.
MARKETING EXECUTIVE ASSISTANT
After working for two years in B2B publishing, Emma joined the Step Change team for a chance to explore the strategic side of the marketing world.
With a degree in Communications/Journalism, seven years customer service experience and five years as a music photojournalist, Emma has worked with some of the biggest publishers and artists in the country as well as writing for several newspapers and websites.
Obsessed with music and all things German, Emma uses her skills as a writer, travel agent, calendar ninja, psychic and customer service expert to keep the Step Change team running like a well-oiled machine.
ANIMATION & PRODUCTION
After spending several dusty years in Wagga Wagga studying Animation and Visual Effects, Rachel moved back to the big smoke to start her career as an animator extraordinaire.
As an award winning 2D and 3D animator, Rachel is the opposite of average, with an outlook on life that is just the right amount of quirky, mixed with a splash of the offbeat. She’s worked in several advertising agencies and production companies animating for brands including Mercedes Benz, Commonwealth bank, the Sydney Opera House and Huggies.
Rachel enjoys developing characters of all kinds, and loves their ability to lead audiences through an engaging brand story. And with its amazing ability to push all sorts of boundaries, Rachel views animation not just as a visual alternative to video, but also as a valuable production tool, capable of drawing diverse attention.
When Rachel isn’t hunkered down in the design studio, she can be found dressing up for nerd-tastic conventions and eating large quantities of somewhat delicious gluten free food. She has a passion for furry animals, monsters and kids shows of all kinds.
Stay In Touch
From time to time we like to keep in touch with events and other bits of useful content for you to grow your business.
LET'S GET STARTED
- CALL US: 02 8028 6405
- VISIT US: Suite 1102, Level 11, 68 York St, Sydney NSW 2000
- GET STARTED WITH US: firstname.lastname@example.org
- STRATEGY: email@example.com
- CREATIVE & DESIGN: firstname.lastname@example.org
- INSIGHTS & COPY: email@example.com
- CAREERS: firstname.lastname@example.org
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