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Posts by Ashton Bishop

When blogs become podlogs

Hi there, Just a quick one to let you know that I co-produce a blog with Jeff Cooper (see the recession entry), it's not an ordinary blog it's a cross between a blog and a podcast... ...called DOWNtoBIS...
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***VIDEO*** Testimonials from March 7th Coached Marketing Workshop

Video Testimonials from Coached Marketing Workshop 7th March, 2009 from ashton bishop on Vimeo. Hear ...
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YouTube as an advertising medium

To Tube or Not to Tube….what was the advert? My view is YouTube is not some magic panacea, but it certainly has a role to play in propagating great advertising. It’s the worlds video library and ...
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Standing Out in a Recession

Written by special guest blog contributor, Jeff Cooper (jeffreyghcooper@live.com), who's bringing you more big brand strategies to help small business keep up (check his profile at the end of this article) If you'd prefer the ...
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***Video*** Testimonials from Coached Marketing Workshop

Testimonials: Coached Marketing Workshop, 5th Dec from ashton bishop on Vimeo. See what some of ...
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Aaron- Resonance Customer Engagement Solutions

Step Change Communications were fantastic, they helped us break down  a complex product catalogue, identify opportunities, and pull it all back together in a unified communications action plan.

Oli- Group Marketing Director: Kreston Dormers

 Having attended countless business growth seminars, Step Change Communications stand out as a clear leader, head and shoulders above the rest.

Where’s the innovation in the car industry?

A marketing magazine asked me the following question? It gets to the heart of the discussion that advertising is only ever one part of marketing. Q. WHAT SHOULD CAR MARKETERS BE DOING? Falling sales and a collapse ...
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Dimitri Kontopos- Malebox

Small Business Success Story for Malebox You obviously know your stuff! I’m sure there is plenty to learn and re-iterating the fundamentals at a given point in time helps businesses focus on what is important rather than getting bogged down. You guys obviously cover both which is certainly unique, along with your network of resources who can help out in any line of business activity...
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Vanessa Marr-

Blatantly simple to implement…No jargon, no bull, I walked out with a clear direction
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Emma Spicer- Head to Toe Health

Head to Toe Health Step Change created a great opportunity to grow my business I normally wouldn’t have received unless I spent huge $$.
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Katherine Barnes, IDscape

Small Business Success Stories- IDscape Ashton and Simon gave the workshop with such positive direct energy. Their attention to every small business owner there was great. I left feeling my marketing strategy had taken leaps and bounds with fantastically personalised mission, positioning and marketing statements – thanks Ashton for the wonderful word-smithing! Not only did I come away with my mind brimming with ideas I also left with a full and satisfied stomach!
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Some Tips for Search Engine Optimisation

During our Coached Marketing Workshop, we look at who might be interested about your small business and how they go about finding out information. Nine times out of ten a website will be critical in ...
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Matthew Bywater, 4 Eco Promotions

4 Eco Promotions- Small Business Success Stories for Step Change Communications- Business Growth and Development Seminars Ashton, has an intuitive way of identifying the key attributes that make your brand fit your target market. His ability to draw a diverse range of views together into a single focus is unique. http://www.4ecopromotions.com/
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So what’s “Experiential Marketing”?

There is a lot of talk about experiential marketing around at the moment. With the marketing and communications industry suffering from an overload of acronyms and jargon, more words "popping up" just doesn't help. I ...
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Roger Wellings, Executive General Manager, Specialist Holidays

Specialist Holidays- Small Business Success Stories for Step Change Communications- Business Growth and Development Seminars “It's one day now that is so important in getting the whole of the future heading in the right direction – do it now before it’s too late.”
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Stephen Ostrer, Commercial Photographer

Entering into a completely new business venture away from photography has been a daunting prospect. The Coached Marketing Seminar model helped tremendously to bring clarity to the core proposition and to the overall market positioning and strategy. It's been indispensable in challenging the vision.
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Bede Clifton, Group Account Director, George P. Johnson

The George P. Johnson Comapny- Small Business Succcess Stories for Step Change Communications- Business Growth and Marketing Seminars Having worked in marketing for over 10 years I presumed I had seen most strategic platforms. Step Change Communications opened up a new school of thought that was relevant, insightful and most importantly, actionable. Ashton provides real clarity in an industry often full of smoke and mirrors.
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Paul Bird, CEO, Kachingo

kachingo!- Small Business Success Stories for Small Business Growth and Development Experts- Step Change Communications Step Change Communications played a key role in clarifying our business priorities and objectives. The real bonus was the ideas that came out of the session were both strategically sound and actionable. It's the perfect foundation to stimulate business growth.
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How does the Value Guarantee work?

Step Change Communications is here to provide real value to its customers. The models and strategies taught have been used in real life marketing situations for a combined 30 years. We are supremely confident that ...
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