Step Change Marketing - Small Business Solutions» Communications Experts http://www.stepchangemarketing.com Powerful marketing workshops to grow your business. The secrets behind big businesses' marketing success are now available to all. Sat, 10 Oct 2009 01:10:51 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Roger Wellings, Executive General Manager, Specialist Holidays http://www.stepchangemarketing.com/testimonials/roger-wellings-executive-general-manager-specialist-holidays/ http://www.stepchangemarketing.com/testimonials/roger-wellings-executive-general-manager-specialist-holidays/#comments Sat, 31 May 2008 02:06:07 +0000 ashton http://www.stepchangecommunications.com/?p=80

]]> http://www.stepchangemarketing.com/testimonials/roger-wellings-executive-general-manager-specialist-holidays/feed/ 0 How can I book? http://www.stepchangemarketing.com/faq/how-can-i-book/ http://www.stepchangemarketing.com/faq/how-can-i-book/#comments Sun, 27 Apr 2008 23:33:59 +0000 ashton http://www.stepchangecommunications.com/?p=64 Currently you can ONLY book for Step Change Communication online using paypal. This site now allows you to use a credit card to complete the booking. If this is a major issue for you, please call Ashton Bishop on 0416 454 370.

]]> http://www.stepchangemarketing.com/faq/how-can-i-book/feed/ 0 Is GST included? http://www.stepchangemarketing.com/faq/is-gst-included/ http://www.stepchangemarketing.com/faq/is-gst-included/#comments Sun, 27 Apr 2008 23:27:20 +0000 ashton http://www.stepchangecommunications.com/?p=62 Yes, your seminar tuition fee includes GST charged at 10%.

EG: Coached Marketing Workshop at $685 includes $63 worth of GST.

]]> http://www.stepchangemarketing.com/faq/is-gst-included/feed/ 0 Market Growth vs Brand Share http://www.stepchangemarketing.com/blog/my-first-blog-entry/ http://www.stepchangemarketing.com/blog/my-first-blog-entry/#comments Mon, 31 Mar 2008 06:22:37 +0000 ashton http://www.stepchangecommunications.com/blog/my-first-blog-entry/ Research within Aaker’s, ‘Building stronger Brands’ indicates that up to 5/9ths of advertising is mis-attributed to the brand leader within a particular category. New entrants to a category consistently just communicate the generic selling points and category values; inadvertently driving category growth, and  benefiting the brand leader. EG: a new vacuum manufacturer does a, “is your old vacuum tired? did you know it could be damaging your health by leaving dust in your house… you need a new vacuum cleaner….finishes with Vacuum Cleaner X logo”: the unfortunate response from the consumer is, “gee, that’s right. Thanks for reminding me Vacuum Cleaner Y (they probably won’t even remember the correct name), I’ll now go and grab myself a Dyson.”

Sounds silly and obvious, however you’ll see it happening every day around you. Only the market leader should be growing the market, competitors are best to spend their marketing dollars trying to take share from the leader.

If you’re interested in this subject, and as a business owner you should be, then sign up to the newsletter on the Step Change Communications home page and on the very next confirmation page you’ll be able to download the best article on advertising ever written. It’s by my mentor, Dave Trott, and will change the way you look at marketing forever. See law_of_selling.

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